The bad girl star of Broadwalk Empire , Paz de la Huerta, will front Agent Provocateur's autumn campaign.
BY Belinda White | 31 August 2011
Paz de la Huerta at the premiere of 'The Devil's Double' in July 2011. Photo: REX
Following on from soon-to-be-Mrs-Mark-Ronson, Josephine De La Baume, Boardwalk Empire star Paz de la Huerta is the latest face and body of Agent Provocateur.
In pictures: Josephine de la Baume sizzles for Agent Provocateur
The notorious party girl and former muse of US fashion designer Zac Posen, appears in both a print campaign shot by Johan Renck, and a series of short films set to hit the Agent Provocateur website and Youtube in September.
De la Huerta plays on her bad girl reputation for the campaign, flashing her underwear while being pursued by the paparazzi.
"We always try and choose girls that are true Agent Provocateurs, and she definitely is AP through and through," Sarah Shotton, the brand's creative director told Women's Wear Daily . "She's got an amazing body and she's naturally very, very sexy."
"We wanted [the campaign] to be a little more riskier in a way," said Shotton. "I thought, Why don't we do a campaign that celebrates that you're wearing Agent Provocateur?a guide to how to strategically flash your lingerie?"
Well, they definitely chose the right girl for that job. De la Huerta, who plays Steve Buscemi's strumpet in the hit HBO series, Boardwalk Empire , is a regular face in the US tabloids who relish her every car crash moment.
After being denied entry to the Golden Globes after party in January for being too drunk, the actress was filmed falling over and exposing her breast.
Last month she pleaded guilty to one count of second-degree harassment after a bar brawl with fellow actress Samantha Swetra and was ordered to sober up with a 10-12 week alcohol treatment programme.
She will soon be appearing on screens opposite Matt Dillon in ' Inferno ' a film about the life of porn actrees Linda Lovelace who starred in Deep Throat .
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