Brazilian government seeks to ban Gisele Bundchen lingerie advert

It "ignores the progress made in ending sexist practices. It also represents discrimination against women," the ministry added in a statement.

As well as complaining to advertising authorities, the ministry has also written to Sylvio Korytowski, the director of Hope Lingerie, to protest about the campaign.

The company said in a statement that ?the examples were never intended to seem sexist, but rather of the everyday life of a couple.?

It said it had opted to use an internationally successful woman such as Bundchen to avoid being seen to show any bias towards ?subservience or financial dependence of women.?

Last year, Brazil?s ministry for women managed to ban a beer advert which showed hotel heiress Paris Hilton rubbing a can of beer on herself to the delight of onlookers watching through a window.

Source: http://telegraph.feedsportal.com/c/32726/f/568374/s/18f1c68d/l/0L0Stelegraph0O0Cnews0Ccelebritynews0C87974630CBrazilian0Egovernment0Eseeks0Eto0Eban0EGisele0EBundchen0Elingerie0Eadvert0Bhtml/story01.htm

Cary Grant Lee Grant Peter Graves Joel Grey Robert Guillaume